Lately, instead of picking up my usual bottle of Advil or Benadryl from the pharmaceutical aisle, I've been buying the Help Remedies brand of cold medicine and pain relievers. I was first drawn to this brand because of its unique packaging...and the fact that it's $1.00. Upon opening my first blister pack of Help Remedies' acetaminophen ( called Help I have a headache), I noticed a funny one-liner above the drug facts: "Help I have a headache does not contain Red Dye #40. If you enjoy dye, you will have to eat it separately." Cute packaging? Check. Cheap? Check. Company with a sense of humor? Check. I'm officially sold on this new, random drug brand and have since done some investigating regarding their marketing tactics. The CEO of the company was tired of sifting through needlessly complex pharmaceuticals in the drugstores with names he couldn't pronounce, so he created Help Remedies. Simplicity being the most important factor, the brand's packaging names the one active ingredient and the symptom it treats: Help I'm nauseous, Help I have allergies, Help I can't sleep, etc. The straight forward labels make choosing the correct drug for your ailment 100% idiot-proof. Have a cold? Pick up Help I have a cold - done and done - no having to stand there and read 100 different labels. Complete with weird YouTube spots and an awesome interactive website, this is my new favorite brand.