What’s white and white, and white, all over?

When you're perusing the grocery store aisles for your favorite carbonated beverage maybe you keep your eyes peeled until you see that famous red label with the white script, or perhaps you're a fan of that soft drink with the green and silver label. No matter your preferences, so much of what we know and love about our favorite brands is invested in their labels. I mean, yes, we love the taste of Coca Cola and that's why we drink it, but the red and white label is just so classically American - I guarantee there would be a worldwide uprising if Coca Cola decided to alter their label in any way. That said, would you be able to recognize your favorite brands if their labels were completely missing and were replaced with plain, stark-white "packaging?" Well, a strategic agent at Carbone Smolan Agency by day and a student at the SVA Master's in Branding program by night has taken it upon himself to paint famously branded objects white. For his "art project" he will select one branded object and paint it white; he will do this every day for 100 days, "removing all visual branding." Try your hand at identifying the label-less objects below and see how well you do!

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Posted by Emily

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