17Oct/110

The World’s Largest, Unscannable QR Code

As QR codes continue to gain popularity, and art directors continue to cringe, companies are taking the scannable bar code to new levels. Skanz, a tech startup, is the first to create what they claim to be the world’s largest QR code. The 10,000 square foot QR code at Wall Stadium Speedway in New Jersey seems like quite a lot of labor for a rather dubious payoff. In fact, Skanz’s giant QR code is no longer a novelty; an “art-and-tech collective” in Charlotte, North Carolina recently created it’s own 10,000 square foot QR code on the roof of a scrap yard. The creator of the giant QR code in Charlotte admits, “This one doesn’t have that much of a practical purpose, other than it’s a fun project and it beats sitting around watching TV.” Although the honesty is appreciated, I wonder why either company didn’t use the time, manpower and 80 gallons of paint used to create their giant QR codes to produce something more artistic and aesthetically pleasing. On top of being pretty unattractive, these giant QR codes aren’t even scannable, so what’s the point? Do you think this was a waste of time and money or significant advertising?

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Posted by Emily

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