Look me in the eyes…I said the eyes.

Handless model Tanja Kiewitz has recreated the famous Wonderbra ad featuring Eva Herzigovia in order to draw attention to handicap awareness group CAP48.

According to The GlobalPost, the ad has had a positive impact on fundraising, resulting in an increase to four million euros in donations, a 10 percent jump over last year.

While CAP48 says most of the reactions to the ad have been positive, there have been some concerns about throwing a negative light on a much-needed awareness campaign. What do you think? Does sex sell anything?