Would you spend $85 on a t-shirt? Would you spend $85 on a coffee-stained t-shirt? Didn’t think so. In celebration of its 40th birthday, Starbucks asked Vogue Fashion Fund award winners Alexander Wang, Sophie Theallet and Billy Reid to each design a limited edition t-shirt incorporating Starbucks’ famous mermaid logo. Each year, the Vogue Fashion Fund gives grants that support emerging designers, but Alexander Wang is no longer an emerging designer – he’s a well-established and rather successful designer. But, what Starbucks really doesn’t want you to know is that zero proceeds from these ridiculously priced t-shirts go to anything other than the coffee chain.
Now, Alexander Wang does deserve a nod for creativity, the coffee stain idea is great in theory, but who wants to purposely look like a slob who can’t walk and drink coffee at the same time? If you would still like to purchase one of these shirts, you can visit Starbucks.com or select Nordstrom locales. Why anyone would spend $85 to be a walking billboard, I haven’t a clue…if it’s the design you like, may I suggest you brew a cup of Joe and throw it on a shirt you already own?
The new drink size already is available in Alabama, Arizona, Florida, Georgia, Hawaii, Louisiana, Mississippi, New Mexico, Nevada, North Carolina, Oklahoma, South Carolina, Texas and Virginia. It rolls out in California today, and the nationwide rollout should be complete by May 3.
At 31 ounces, the Trenta is 916ml of fluid. The average human stomach has a capacity of 900ml. Do we really need this much caffeine (or sugar) added to our daily diet? With our waistlines growing and our lifestyles becoming more sedentary, is Starbucks' addition of the Trenta in the interest of public health or their bottom line?
Believe it or not, 2011 marks 40 years in business for beverage giant Starbucks. The company boasts more than 16,800 stores in 50 countries, and thousands of grocery stores line their shelves with Starbucks products. The global coffee powerhouse has become a necessity to people the world over and its siren logo is easily one of the most notorious brand marks in retail. In celebration of the company’s 40th anniversary, Starbucks will be introducing a modification of its trademark.
The famous siren will finally be freed from her ring and the words “Starbucks Coffee” will be dropped from the logo completely, a nod to the global notoriety of the little green mermaid. In a Q&A with Terry Davenport, Starbucks' SVP of Marketing, he ensured that the company will “stay close to [its] brand equity; there’s only so far you can move beyond your roots.”