13Jun/120

Is Facebook losing its mojo?

Posted by admin

Photo: point-oh.com

There's a lot of gloomy news from Facebook these these days. I even saw a projection that said they would be gone in 10 years. Technology changes incredibly fast and platforms like Facebook don't make it unless they're continually evolving. Even bigger for Facebook is the issue surrounding how people perceive ads on the site and how the social media platform can make money from just that for their advertisers. Statistics right now show that people's response to Facebook ads is on par with most other digital ads - which is quite low. It's the old spray and pray syndrome all over again. People don't go to Facebook to shop, they go to Amazon for that. People expect Facebook to be an open, fun and FREE place for social chatter...not shopping. That's a big hurdle to get over and I think the malaise that's hit the company's stock performance indicates that the investor community sees that. You have to generate revenue at some point and Facebook has yet to show how they will monetize their user base and bring value to the advertisers. I believe it's possible that social media has created a new way to connect with consumers in sites like Pinterest... And, just think, newer and better ideas have yet to hit the market!

~ Guest post by Jaime Garza, FPO Marketing ~

15Feb/120

As Pinterest gains momentum, should companies jump on the bandwagon?

Posted by Emily

Photo: AgBeat.com

Pinterest, a popular virtual pin board, has been a guilty pleasure of mine since well before it gained any real momentum. One way I'd describe the site is a "Tumblr for adults." It's a time-suck for people to share their ideas and inspiration with one another; home to hilarious Memes poking fun at yuppies, fancy dessert recipes accompanied by fitness tips, DIY projects you tell yourself you'll do one day and fashion that most people will never be able to afford. Don't get me wrong, I love Pinterest and visit the site every day, but companies who have been alerted to the site's high traffic volume are trying to find a way to jump on the Pinterest bandwagon. To this I say: Hold your horses. An article on PRNewsOnline said it best, "For retail brands - particularly those geared toward women - Pinterest can't be ignored. Outside that realm, it pays to take a wait-and-see approach before investing the necessary resources." The U.S. military branches have even started pinning! But, I just don't see the connection...know your audience! There are categories on Pinterest that are stereotypically male (cars and motorcycles, sports) and androgyneous categories (travel and places, photography) but Pinterest remains a primarily female-driven site about topics like fashion, interior design, beauty, etc. and until it reaches a more diverse audience I would tell business who don't "fit the mold" to not waste their time...not yet.

10Feb/120

A Haven for all the Little Monsters

Posted by Emily

Photo: SoLongAsItsBlack.com

Everyone knows who Lady Gaga is - the mega celeb on par with pop royalty like MJ and Madonna? My 62 year-old uncle, a retired Air Force colonel whose favorite T.V. show is the O'Reilly factor, knows who Lady Gaga is. She was the first artist to hit one billion YouTube video views and she has more than 19 million "little monsters" following her on Twitter. These factors make Gaga the perfect candidate for a start-up called Backplane, a company that will focus on online community building. Similar to Pottermore.com, the exclusive Harry Potter online community for Harry Potter fanatics, Lady Gaga will have her own online social community called LittleMonsters.com. Although this seems like a good idea in theory, due to her mass following, I just don't see it being extremely successful. Maybe over time it will become popular and heavily trafficked, but an online community all about Gaga? I don't know; I mean, I'm a contributer to the one billion YouTube video views, I follow her on Twitter and I'm pretty curious about her strange goings-on, but would I take the time to sign up for an online social community all about her? Nope; and I feel confident in saying that most people probably fall into the same category as myself. Pottermore was wildly successful because Potter fans were looking for something new after the finale of the movies and the series. But, my prediction for LittleMonsters.com is that people will be less enthusiastic - not because they're not fans, but because she's already all over the place. Why would they need/want to read about her and make comments about her on yet another social media outlet? Prove me wrong Gaga!

31Oct/110

ChapStick Digs Its Own Grave on Facebook

Posted by Emily

A recent ChapStick Facebook “campaign” had fans pondering, “Where does lost ChapStick go?” The social media promotion was accompanied by a print ad (at left) featuring a woman looking for her ChapStick behind the couch – her derriere being the main focus of the ad. Well, the humor was lost on some and several well-known bloggers deemed the ad disgusting and inappropriate, something they unabashedly plastered all over the company’s Facebook page. I’m not entirely certain who managed the public relations surrounding the “attack” on the ChapStick Facebook page, but they did not handle it appropriately. Rather than responding to the criticism of the ad with a frank apology, or even a witty acknowledgement of the critics’ absurdity, they deleted EVERY negative comment. Subsequently, people began commenting about their deleted comments so ChapStick deleted all of those comments, further infuriating people. It seems the folks at ChapStick assumed the problem would magically disappear if they went the denial route. Wrong. Although I think the criticism of the ad is pretty ridiculous, especially considering the hundreds of ads out there that are FAR more sexually suggestive, I think ChapStick handled the situation quite poorly. What do you think would have been a better response?

21Oct/100

Does Social Media Belong in News Reporting?

Posted by Jennifer

Earlier this week KDFW/Fox News 4 in Dallas posted this video spoofing news coverage using social media. In it, reporters are tweeting, posting to Facebook, using Skype to broadcast...all while avoiding reporting on the (made up) shooting and hostage situation going on around them.

Created for the Lone Star Emmys, KDFW was obviously having some fun, but like a lot of spoofs, there is typically a kernel of truth from which the idea originates.

The days of news stories being researched for days or weeks before going live seem to be in indirect proportion to the number of bloggers who can get a story posted while sitting in the Starbucks down the street. The Wall Street Journal has taken a decidedly scoop or be scooped approach, so what's a news junkie to do?

Are journalists becoming too dependent on social media platforms? Is it possible to tell a news story in 140 characters? Are news organizations more concerned with scooping the competition than with getting the story right? There are countless stories of reporters making rash decisions and posting to Twitter or Facebook and then having to retract or apologize for the comment.

Does social media belong in news reporting? What do you think?

   
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