11Apr/120

Would your pitch make the cut on The Pitch?

Posted by Emily

Photo: democracyofgoodideas.com

With the dozens of reality competitions that television offers - including fashion designing, modeling, singing, dancing, cooking, creating art and interior designing - it's no surprise that advertising has finally been added to the queue. With the return of AMC's Mad Men, it seems as though advertising has reclaimed a seat in the spotlight as one of the most glamorous and cutthroat professions. A sneak preview of a new reality show competition called The Pitch aired after this week's episode of Mad Men and I couldn't NOT watch. In the episode, two well-known agencies - McKinney and WDCW - competed against one another to create a winning ad campaign for Subway's breakfast menu. The agencies met with Subway's marketing director to get a feel for what the restaurant was hoping for in an ad campaign, which was to get the elusive 18-24 year-old demographic to eat breakfast at Subway, and after a ten-minute briefing the agencies parted ways and got to work on creating their pitches. I won't reveal any spoilers, but my only negative comment is that I wasn't all too impressed with the ideas tossed around during the brainstorming sessions. But, who am I to judge creativity? That said, I'm not a huge fan of WDCW's work in general (Does anyone else recall the awful Quizno's commercials with the hamsters? Um, yea...), but it was interesting to see the disparity between the creative processes of two very different agencies. You'll have to tune in to the actual premiere on April 30th to find out which group of creatives won, but I highly recommend this reality show. It's not only interesting, but also boasts more substance and legitimacy than, say, Fashion Star - don't even get me started on that one...

   
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