29Nov/110

Nontraditional Traditions

Posted by Ellen

QR codes are popping everywhere - in magazines, on real-estate signs … even on tubes of toothpaste. As more and more businesses start to incorporate QR codes into their marketing strategies, they tend to use them in the same traditional way: to direct potential customers to their websites. However, J.C. Penny is adding a new dimension to QR codes; they are using them to differentiate the gift giving experience.

This season, J.C. Penney shoppers will receive a "Santa Tag" sticker with each purchase. These stickers contain individualized QR codes that can be scanned with any QR code reader to record a personalized voice message. Gift recipients can then scan the codes to hear the recorded voice message when they open their gifts.

The program offers their customers a little extra incentive to shop at J.C. Penney during this very important part of the retail-shopping season.

How will you use QR codes non-traditionally to make the most of your business' holiday traditions?

   
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