The Old Spice guy is back in what is sure to be a major holiday YouTube campaign from Wieden + Kennedy for Old Spice. In the first video Isaiah Mustafa, in a towel of course, promises to buy gifts for all 7 billion people on Earth. His second video is directed to "25 of his closest internet friends," the third is for the city of Baltimore and the fourth is to the country of Australia. I don't know about you, but the Old Spice guy has not yet lost his allure on me and I'm eagerly awaiting the rest of his hilariously festive videos.
Cheryl's Favorite of 2010
Old Spice: The Man Your Man Could Smell Like