QR codes are popping everywhere - in magazines, on real-estate signs … even on tubes of toothpaste. As more and more businesses start to incorporate QR codes into their marketing strategies, they tend to use them in the same traditional way: to direct potential customers to their websites. However, J.C. Penny is adding a new dimension to QR codes; they are using them to differentiate the gift giving experience.
This season, J.C. Penney shoppers will receive a "Santa Tag" sticker with each purchase. These stickers contain individualized QR codes that can be scanned with any QR code reader to record a personalized voice message. Gift recipients can then scan the codes to hear the recorded voice message when they open their gifts.
The program offers their customers a little extra incentive to shop at J.C. Penney during this very important part of the retail-shopping season.
How will you use QR codes non-traditionally to make the most of your business' holiday traditions?