I Can’t Wait Until I Grow Up

Posted by Emily

Amnesty International discovered that children's rights were substantially lacking in Ireland and a referendum to fortify them is perpetually delayed. In response, the Irish Society for the Prevention of Cruelty to Children created a provocative ad that aims to rouse viewers into supporting the fight for children's rights. The spot, by Ogilvy Dublin, portrays a young boy being abused while he articulates a manifesto for what all children deserve in life and the future he dreams for himself. The ad is difficult to watch but extremely powerful – some say the ad is bleak while others find it moving. Read the article from AdWeek before you watch the spot. It helps with context, background and thought process. Do you think this spot crosses the line?


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