Change comes faster than ever. It not only effects branding, marketing and advertising, but it strikes the heart of a business model.
Before the iPod, I would enjoy a Saturday morning shopping for music CDs, magazines and books. First the music section went away, then for me, magazines like my European cycling publications became available online. Finally came my iPad and Nook.
Now I carry, not only a good read, but my library with me.
Never has it been more important to be aware of fundamental shifts in lifestyle and buying habits impacted by the net and technology. Evolution in the business community does exist. From glory to bankruptcy now happens almost overnight. But for every business that faces demise, a new opportunity rises.