13Jun/120

Is Facebook losing its mojo?

Posted by admin

Photo: point-oh.com

There's a lot of gloomy news from Facebook these these days. I even saw a projection that said they would be gone in 10 years. Technology changes incredibly fast and platforms like Facebook don't make it unless they're continually evolving. Even bigger for Facebook is the issue surrounding how people perceive ads on the site and how the social media platform can make money from just that for their advertisers. Statistics right now show that people's response to Facebook ads is on par with most other digital ads - which is quite low. It's the old spray and pray syndrome all over again. People don't go to Facebook to shop, they go to Amazon for that. People expect Facebook to be an open, fun and FREE place for social chatter...not shopping. That's a big hurdle to get over and I think the malaise that's hit the company's stock performance indicates that the investor community sees that. You have to generate revenue at some point and Facebook has yet to show how they will monetize their user base and bring value to the advertisers. I believe it's possible that social media has created a new way to connect with consumers in sites like Pinterest... And, just think, newer and better ideas have yet to hit the market!

~ Guest post by Jaime Garza, FPO Marketing ~

   
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