7Feb/110

Super Bowl Super Stars

Posted by Roger

Ok, we all know half the fun of watching the Super Bowl (at least for us advertising-type people) is the ads. Who's going to have the best ad? How much did it cost? Was it funny? Edgy? Did they go too far? It's really fun as a Creative Director to watch commercials made to be clever and be the star.

The Volkswagen Darth Vader spot was great, as was the Bridgestone Tire spot. My personal favorite was Audi. People imprisoned in old school luxury. Too funny. I think it was on target with the luxury car buyer demo, clever and well produced.

Too many of the spots tried too hard to be funny. The Etrade baby has apparently aged out of his highchair and looked like a second grader. It also seems that the prevailing notion is that the viewers are all young, horny, men with no taste or manners who view women chest high.

Here are some of our favorites from last night's game.

Audi's Release the Hounds

Volkswagen's The Force

Sealy's After Glow

Budweiser's Wild West

When you have the "best" ads, you also have the worst. Here is our pick. What's yours?

LivingSocial's LivingSocial Changed My Life

20Dec/100

Roger’s Best of 2010

Posted by Roger

Opinions are like...noses...right? We all have 'em. While academia might tell you there is a science to developing a great ad, we still all have our own personal preferences. Over the next two weeks, we're going to share our favorite ads from 2010. Some are funny. Some are inspiring. Some are just downright clever. Chime in with your favorites or comment on anything you think we missed!

Roger's Favorite of 2010
Etrade

   
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