Target Your Marketing for Cost Savings

Women and healthcare choice – you have an 80% chance of getting it right.

At the recent Healthcare Marketing Strategies Summit in Orlando, FL, healthcare strategist Gabrielle DeToro suggested that packaging healthcare services for women can create a strong value proposition for the entire family.

Not surprisingly, women make 80% of the family’s health care decisions. Limiting your target market to “the” decision maker can save you money and improve your marketing campaign’s delivery efficiency.