When creativity meets science, the possibilities are endless. As part of their new ad campaign to emphasize that their fruit juices are 100% natural, Brazilian juice company Camp Nectar grew fruit in the shape of juice boxes. Yes, you heard me correctly - real, natural fruit grown in the shape of the company's juice boxes, complete with impressions of the Camp Nectar logo and the bendable straw. The company then had these juice box-shaped fruits dispersed in the fruit bins throughout grocery stores as an eye-catching edible advertisement. The video below displays how the juice box fruits were created and it's nothing short of awesome. Props to Camp Nectar.
Dove's Real Beauty campaign, which began in 2004, is one of my favorite campaigns to date. I'm a big proponent of honest campaigns that not only sell a product but send positive and uplifting messages. Advertising is a platform that can and should be used for good. The newest addition to Dove's Real Beauty campaign is a brilliant call to action. Before I continue, let me ask you a question: do you get as peeved as I do when you log in to your Facebook and find that your page is lined with ads for weight loss gimmicks and GIFs insisting that you need to shrink those thighs? Well, Dove Australia has decided to combat those self esteem-killing online ads with their Ad Makeover campaign. With Dove's Ad Makeover Facebook application, Australian women can go online and literally replace the negative media cluttering their Facebooks (and their friends' Facebooks) with body positive messages, courtesy of Dove. Check out this video to see how it works - I LOVE this idea and I hope it makes it across the ocean and into the States soon.
Over the past couple of months, companies left and right have been flocking to Pinterest, adding the virtual pin board to their laundry list of social media sites to maintain. In a previous post, I talked about how I thought Pinterest was essentially useless for companies/products that didn't revolve around "lifestyle" - fashion, food, decorating, beauty, fitness, etc. Well, I stand partially corrected. Honda (yep, the car manufacturer) has come up with one of the most clever ways to utilize Pinterest in a way that's relevant to their brand. Instead of pinning pictures of their cars - boring - they are asking you to take a "Pintermission." As part of its Leap List campaign for their CR-V they are encouraging people to live life to the fullest. How does Pinterest come into play? Honda's agency, RPA, "is offering $500 each to the most active pinners (as identified by Mashable) if they'll take a 24-hour break from Pinterest and actually go out and do the stuff they've been pinning about." The pinners who accept the challenge immediately receive the $500 and are asked to create a Pintermission board where they will pin photos of the stuff they do during their break from the site and then Honda will repin those pins onto their Pinterest board. The whole campaign is one giant oxymoron, which I love - I think it's a great tongue-in-cheek way to draw attention to the company. It's clear that Honda is in touch with what's popular and they manipulated Pinterest so that it works for them - that's smart.
I've been breathlessly awaiting the return of Mad Men for far too long and can hardly wait until this Sunday, when the popular T.V. show finally returns to primetime. In collaboration with the highly anticipated season premiere of the 1960's era drama, Newsweek decided to take a trip back in time. The magazine's March 26/April 2 issue - featuring four of the Mad Men stars on the cover - has been published to look just as it did in 1965, complete with actual ads from the 1960's as well as modern ads designed to look as though they were created in the 1960's (click on the magazine to take a look at all of the retro ads, then vote for your favorite). This whole concept is probably one of the coolest "ad campaigns" for a T.V. show I have ever seen; but I wouldn't expect anything less from a drama all about the world of advertising. Now, excuse me while I go put on my red matchstick pants from Banana Republic's Mad Men collection, pour myself a gin and tonic and read the special edition of Newsweek - a girl can pretend!
I recently came across one of the wittiest ad campaigns for a hair transplant solution called Panorama Hair. Albeit creative, the campaign is also SO SIMPLE. The Canadian company uses mirrors to point out men's bald spots by installing them in the ceilings of subway trains. How clever is that?! On the mirror is a sticker with brief copy that reads "THE HAIR LOSS SPECIALISTS" - along with the company's name, phone number and website. I am obviously not a balding man, so I find this campaign hilarious. But, many folks have taken offense to these ads, calling them cruel and embarrassing. Some critics have even compared the ads to "putting mirrors at chest-height with the address of a plastic surgeon for insecure women." That said, I still think the campaign is humorous. It's not any more offensive than huge billboards featuring buxom, bikini-clad twenty-somethings advertising weight loss supplements. What do you think - funny or mean?
Samsung throws some low blows at the iPhone 4S in its new ad for their Galaxy S II, mainly targeting the "new and improved" iPhone's smaller screen size and lack of support for faster 4G wireless networks. However, the humor comes from Samsung's no-holds-barred stabs at Apple's cult-like following of wannabe techies, which leaves you nodding your head in agreement because you know exactly what Samsung is talking about. “I could never get a Samsung; I’m creative,” says one of the Apple-loving hipsters. To which his friend replies, “Dude, you’re a barista." The ad is definitely clever and points out "why someone might want something other than an iPhone without resorting to a bunch of 'speeds and feeds'." I have an iPhone 4S and I love it, but the attractive, thin design of the Galaxy S II doesn't hurt Samsung's argument.
Posted by Terry
So, what do you think about the latest offering from Benneton...competitive world leaders kissing one another under the campaign line: “Unhate”?
We get it – “kumbaya,” etc. Nice sentiment and a goal worth striving for. However, does anyone think that at some point, advertising campaigns should connect with the product? We know Benneton has had a long history of controversial messaging and, to some extent, that approach has been successful for them. But, not always in the long run.
Often when you lead with controversy, that can be the sum effect of what you achieve. Not necessarily sales – or the consumer’s embrace of the product you are selling. I applaud Benneton for sticking to its former strategic direction – but how much is too much when you are trying to resurrect the brand? A few very wise industry analysts are saying that “you won’t be rewarded for creating controversy – the product must fit the advertising." I think I might have to agree. What say you?
A PSA by the Milwaukee Health Department that warns against the dangers of sleeping in the same bed as your baby has angered people who think the ad goes too far. The ad's message asks the question: Would you tuck your baby into bed next to a butcher knife? And, if not, you should not co-sleep. The ad was discussed on the TODAY show earlier this morning and NBC's Chief Medical Editor Dr. Nancy Snyderman said, "Look, co-sleeping in this country leads to infant deaths. We know that parents can roll over on babies and smother them, but I think this is over the top, absolutely over the top." The message of this ad is undeniably important and it needs to be communicated, but is the shock value too much?
Posted by Jennifer
Handless model Tanja Kiewitz has recreated the famous Wonderbra ad featuring Eva Herzigovia in order to draw attention to handicap awareness group CAP48.
According to The GlobalPost, the ad has had a positive impact on fundraising, resulting in an increase to four million euros in donations, a 10 percent jump over last year.
While CAP48 says most of the reactions to the ad have been positive, there have been some concerns about throwing a negative light on a much-needed awareness campaign. What do you think? Does sex sell anything?
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