When you're perusing the grocery store aisles for your favorite carbonated beverage maybe you keep your eyes peeled until you see that famous red label with the white script, or perhaps you're a fan of that soft drink with the green and silver label. No matter your preferences, so much of what we know and love about our favorite brands is invested in their labels. I mean, yes, we love the taste of Coca Cola and that's why we drink it, but the red and white label is just so classically American - I guarantee there would be a worldwide uprising if Coca Cola decided to alter their label in any way. That said, would you be able to recognize your favorite brands if their labels were completely missing and were replaced with plain, stark-white "packaging?" Well, a strategic agent at Carbone Smolan Agency by day and a student at the SVA Master's in Branding program by night has taken it upon himself to paint famously branded objects white. For his "art project" he will select one branded object and paint it white; he will do this every day for 100 days, "removing all visual branding." Try your hand at identifying the label-less objects below and see how well you do!
If you need to feel inspired or reminded of the blessings in your own life, you should tune in to the My Life is True project. The thought-provoking My Life is True project invites you into the lives of ordinary people who volunteer their own profound trials and tribulations that resulted from the harsh economic times. Each person's story, produced by KQED, is no longer than two minutes and airs as public radio commentary on Perspectives and Marketplace. It's truly eye-opening to hear from people who have been on the front lines of the recession and survived. This project is a testament to Atticus Finch's famous words: "You never really understand a person until you consider things from his point of view; until you climb inside of his skin and walk around in it."
Author Jonah Lehrer has some news for you on those brainstorming meetings your boss thinks are so effective. They don't work. In fact, good ideas are more likely to come out of taking a walk...or a nap. Of course, I don't recommend asking your boss for a pillow and a blanket quite yet...
Lehrer's new book, Imagine: How Creativity Works, talks about the science of creativity.
He indicates that scientists are discovering that creativity comes in unexpected flashes and not so much when forced.
In fact, he tells a story about Procter & Gamble's search for a better cleaning product for use with a common household mop. After years of trial and error where P&G chemists had tried to create a better mousetrap, er mop, executives handed the problem off to an outside firm.
Realizing that they didn't know more chemistry than the "innovation powerhouse" that was P&G's chemistry staff, the consultants decided to get out in the field and actually watch people in action. The first thing they discovered, after watching people mop floors for more than nine months, was that people were spending more time cleaning the mop than they were doing the actual mopping.
One day during a site visit, they surreptitiously spilled coffee on the floor to see how someone would clean it. Instead of using a mop, as this person claimed she always did, she grabbed a paper towel and cleaned up the mess.
This little action led these chemists to realize that it wasn't the soap/cleaning product that was the problem...it was the tool itself. This small discovery led to the creation of P&G's wildly successful Swiffer, which is not much more than a mop handle with a disposable cloth on the end. But, it's fast, effective, allows people to see how much dirt they cleaned off their floors, and (probably most importantly) eliminates the problem of having to get the tool itself clean, because you just throw out the cloth when you're done.
He also discusses mental illness and creativity...and the fact that successful creatives are more than 40% more likely to suffer from bi-polar disorder than the general population (that explains your nutter of a boss, right?).
I personally think one of the most interesting things that came out his recent NPR interview was age as it relates to creativity. Studies show there are actually creative peaks based on the field you're in...careful...if you read on you may realize you're in middle age or even past your prime!
- Physicist/Poet: late 20s/early 30
- Biologist: late 30s
- Historian: late 40s
However, he says, the loss of creativity is not inevitable, which is why some people can (and do) maintain their creativity for the duration of their careers.
Additionally, he talks about a recent study where scientists gave two groups of people a set of facts and asked them to come up with some solutions. The only difference is, one of the groups is told, as part of their instructions, to "...pretend you're seven years old."
The group that pretended to be seven years old solved more problems, even though they were only pretending for a few minutes. Simply by remembering what it's like to be a little kid, we're able to be more creative.
So, my takeaway lesson here is, to be my creative best in the office I need to wear a Hello Kitty T-shirt, leave one shoe untied, watch
some more Phineas & Ferb, (re)read Ramona Quimby, Age 8 and dig in the dirt...and the ideas will come!
So, what does an illusionist do in his spare time? Well, he creates a giant portrait using pushpins, of course! Brusspup, a YouTube illusionist, used Photoshop to break down a digital photo into five colors and, using 15,000 pushpins, created an amazing pushpin portraiture. Each colored pushpin functions as a pixel in the final image - a testament to creativity and dedication, rather than an "illusion." Luckily for us, the creation of Brusspup's artwork was captured in a seriously impressive time-lapse video. It's truly amazing what a little imagination, ingenuity and persistence can manifest.
I've been of "working age" for just shy of a decade and during that time I've had several awful jobs - an ice cream-scooper extraordinaire, a morning shift barista and a cocktail waitress, to name a few - but the worst job I ever had was in retail. I worked at a store called Hollister & Co. and one of my duties as a "floor model" was to walk around the store spraying everything with their signature cologne, So Cal. The cologne didn't smell awful but the store was completely saturated with the woodsy fragrance pour homme (you could smell the store before you even entered) and I would leave every shift with a terrible headache. As much as I hated spritzing, So Cal was an important part of the store's brand. Even if someone had only shopped at the store once, they knew that particular scent as Hollister's - mission accomplished. Little did I know that the first person to grasp the importance of fragrance in branding was none other than Coco Chanel. When she created her signature parfum Chanel No. 5 in 1921, Coco had her salesladies douse her French boutique with the pricey floral scent, top to bottom. However, with technology like automatic scent diffusers people no longer have to manually spray their stores like me and the Chanel salesladies. And, companies are catching on to the trend of scent-diffusing in droves: Westin, Victoria's Secret, Bloomingdale’s, British Airways, J.W. Marriott, Kimpton’s Hotel Monaco, Hugo Boss, Juicy Couture, Ritz Carlton and Jimmy Choo "all brand their retail environments with distinctive aromas (some custom-designed, some off-the-shelf) wafting through the lobbies and aisles." Smell is the strongest of our five senses so this marketing maneuver does make sense, but what do you think of fragrance being a primary factor in branding? Do you prefer to shop in boutiques that smell of daffodil blossoms and patchouli extract? I appreciate nice smells, but everyone's idea of a "nice smell" is different; I think that for major companies, like airlines and hotels, to diffuse their lobbies and cabins with the scent of spring meadows is risky business and could be a turn-off to some.
We're all aware that once we leak our information into cyberspace there's no going back. Google knows things about us from the brand of shoes we pine after to our favorite dessert, knowledge they use to bombard us with targeted ads for Jimmy Choos and French Macaroons. The same goes for super stores like Target; swipe your credit card at Target and you're immediately assigned a unique customer ID number used to track every single one of your purchases so they can then mail you relevant coupons and ads (I'm sure you've heard about the father who found out about his daughter's pregnancy from Target?). Well, one company is taking this "invasion of privacy" one step further with high tech facial recognition software. "Plan UK's 'Because I Am A Girl' campaign uses facial recognition software mounted on a bus stop and, if it recognizes a female face - which the charity says it does accurately 90 percent of the time - shows the viewer a video from the 'Because I Am a Girl' campaign urging them to support the education of young women in developing countries." If the facial recognition technology detects a male face brief stats and a URL are shown, rather than the full video, in an attempt to drive the point home about what life is like for women who are not allowed basic rights. Does anyone else feel like this is a scene out of Minority Report? This new technology isn't necessarily taking note of your personal information, it's merely recognizing your sex, but is the advancement of technology and its use in advertising going too far? Will our great grandkids live in a world, like the one depicted in Minority Report, where we're greeted by holograms when we enter the GAP and our irises are scanned so they can provide us with suggestions based on previous purchases? I'm all for embracing new technology, so I'm not going to write this off just yet (I actually think it's pretty cool), but it does seem like our world is evolving into a place straight from the pages of a science fiction novel. Next thing you know we'll be perfecting the science cryogenics and ordering our burgers from androids.
I came across the blog Stuff My Mom Sends Me this morning and learned some really innovative solutions to everyday problems that will leave you wondering,"Why didn't I think of that?!" I feel it would be wrong to keep these solutions to myself so I've decided to share a few of my favorites. I guarantee you'll want to try at least one of these ideas soon as you're finished read this.
I've always been told that a little bit of lemon juice will keep sliced apples from browning but, although this works, I don't like it when my apples taste lemony. Prevent your apple from browning by slicing it and then putting it back together! Keep the pieces in place with a rubber band.
No matter how hard one tries, it's near impossible to keep your linen closet neat and tidy. Try folding your sheets and then placing them within one of the set's pillow cases. Don't worry, if you keep reading I'll tell you how to get that fitted sheet nice and flat.
Have you ever been in a situation where you needed to play the music on your iPhone louder than its tiny speakers would allow, but there were no iPhone speakers on hand? I have. Place your iPhone in a bowl for a makeshift sound amplifier!
Storing wrapping paper is no easy feat. It's awkwardly shaped and you can't cram it somewhere or you'll ruin it. Try hanging some wire at the top of a closet and place the wrapping paper on the wire as shown.
Finally! The secret to neatly folding those clumsy fitted sheets. Your mother will be proud.
We've all been there. You squeeze behind your desk to unplug your mouse only to find a snarled mess of black cords and you can't tell what goes to what. You yell for your spouse and while they jiggle the cord above the desk you crouch below the desk watching for movement. This little dance is then followed by a brief game of tug-o-war to ensure that you have, indeed, grabbed the proper wire. Save yourself some frustration and label your wires with bread bag clips!