13Jan/120

Not brand building, brand destroying

'Dublin' Dr. Pepper, a cult classic and Texas favorite made with real cane sugar, is no more. "After a long legal battle, the doctor has ordered a halt to production of [the] distinct Dr. Pepper product." The relationship between the Dr. Pepper Bottling Company of Dublin (Dublin Bottle Works) and the Dr. Pepper Snapple Group became strained over the years due to the Bottling Company's use of Dr. Pepper "trademarks and sales outside of a six-county territory around Central Texas." Dublin Bottle Works was the oldest operating Dr. Pepper producer in the country and while the plant will remain open as a museum and soda shop and Dr. Pepper says they will create a sugar cane-based variation of 'Dublin' Dr. Pepper, we Texans know it just wont be the same. As advertisers? We say, "Bad move, Dr. Pepper, bad move."

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Posted by Roger

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