18May/120

Juice box modified pears?

Photo: foodiggity.com

When creativity meets science, the possibilities are endless. As part of their new ad campaign to emphasize that their fruit juices are 100% natural, Brazilian juice company Camp Nectar grew fruit in the shape of juice boxes. Yes, you heard me correctly - real, natural fruit grown in the shape of the company's juice boxes, complete with impressions of the Camp Nectar logo and the bendable straw. The company then had these juice box-shaped fruits dispersed in the fruit bins throughout grocery stores as an eye-catching edible advertisement. The video below displays how the juice box fruits were created and it's nothing short of awesome. Props to Camp Nectar.

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Posted by Emily

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