Would you spend $85 on a t-shirt? Would you spend $85 on a coffee-stained t-shirt? Didn’t think so. In celebration of its 40th birthday, Starbucks asked Vogue Fashion Fund award winners Alexander Wang, Sophie Theallet and Billy Reid to each design a limited edition t-shirt incorporating Starbucks’ famous mermaid logo. Each year, the Vogue Fashion Fund gives grants that support emerging designers, but Alexander Wang is no longer an emerging designer – he’s a well-established and rather successful designer. But, what Starbucks really doesn’t want you to know is that zero proceeds from these ridiculously priced t-shirts go to anything other than the coffee chain.
Now, Alexander Wang does deserve a nod for creativity, the coffee stain idea is great in theory, but who wants to purposely look like a slob who can’t walk and drink coffee at the same time? If you would still like to purchase one of these shirts, you can visit Starbucks.com or select Nordstrom locales. Why anyone would spend $85 to be a walking billboard, I haven’t a clue…if it’s the design you like, may I suggest you brew a cup of Joe and throw it on a shirt you already own?