Does Horror Sell?

When it comes to advertising, European countries get away with a lot more than the United States. Their ads often push the envelope, and if you’ve ever watched something like TBS’s annual Funniest Commercials, you know exactly what I’m talking about.

Shackleton, an advertising agency based in Madrid, produced some really creepy ads for some run-of-the-mill household appliances. The two ads, for a toaster and a set of knives, were specifically created for Calle 13, a European horror channel where black humor and offensive images have the potential to be a hit among viewers.

Another agency, Jung von Matt/Spree GmbH, located in Berlin, created equally “horrifying” ads for the same television channel. This time, the ads were for the channel itself, broadcasting their “Crime Night on 13th Street Sundays.”

There’s no denying that these horror-themed ads are creative, but the question remains: Are these ads darkly humorous and suitable for the particular medium or are they a tad overboard and disturbing? I don’t know about you, but I’m having a difficult time deciding.



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Posted by Emily

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