19Oct/100

Chevrolet Outdoor Board Campaign

Each year for the last 15 years, hundreds of thousands (and now, even millions) of car enthusiasts gather in Detroit to celebrate the world's largest automotive event - the Woodward Dream Cruise.

And each year, Chevrolet commissions its agency, Campbell Ewald, to develop a series of outdoor boards for the weekend event. Based on some of the fabulous pieces that have come out of this campaign, Chevy obviously allows the agency to have a lot of fun with the development of the creative. Here are some of our favorites from the last 10 years.

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Posted by Roger

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