A PSA by the Milwaukee Health Department that warns against the dangers of sleeping in the same bed as your baby has angered people who think the ad goes too far. The ad's message asks the question: Would you tuck your baby into bed next to a butcher knife? And, if not, you should not co-sleep. The ad was discussed on the TODAY show earlier this morning and NBC's Chief Medical Editor Dr. Nancy Snyderman said, "Look, co-sleeping in this country leads to infant deaths. We know that parents can roll over on babies and smother them, but I think this is over the top, absolutely over the top." The message of this ad is undeniably important and it needs to be communicated, but is the shock value too much?