23Apr/120

“The perfect bum is the one you’re sitting on.”

Posted by Emily

Dove's Real Beauty campaign, which began in 2004, is one of my favorite campaigns to date. I'm a big proponent of honest campaigns that not only sell a product but send positive and uplifting messages. Advertising is a platform that can and should be used for good. The newest addition to Dove's Real Beauty campaign is a brilliant call to action. Before I continue, let me ask you a question: do you get as peeved as I do when you log in to your Facebook and find that your page is lined with ads for weight loss gimmicks and GIFs insisting that you need to shrink those thighs? Well, Dove Australia has decided to combat those self esteem-killing online ads with their Ad Makeover campaign. With Dove's Ad Makeover Facebook application, Australian women can go online and literally replace the negative media cluttering their Facebooks (and their friends' Facebooks) with body positive messages, courtesy of Dove. Check out this video to see how it works - I LOVE this idea and I hope it makes it across the ocean and into the States soon.

18Apr/120

Do you need a Pintermission? Honda thinks so…

Posted by Emily

Photo: adweek.com

Over the past couple of months, companies left and right have been flocking to Pinterest, adding the virtual pin board to their laundry list of social media sites to maintain. In a previous post, I talked about how I thought Pinterest was essentially useless for companies/products that didn't revolve around "lifestyle" - fashion, food, decorating, beauty, fitness, etc. Well, I stand partially corrected. Honda (yep, the car manufacturer) has come up with one of the most clever ways to utilize Pinterest in a way that's relevant to their brand. Instead of pinning pictures of their cars - boring - they are asking you to take a "Pintermission." As part of its Leap List campaign for their CR-V they are encouraging people to live life to the fullest. How does Pinterest come into play? Honda's agency, RPA, "is offering $500 each to the most active pinners (as identified by Mashable) if they'll take a 24-hour break from Pinterest and actually go out and do the stuff they've been pinning about." The pinners who accept the challenge immediately receive the $500 and are asked to create a Pintermission board where they will pin photos of the stuff they do during their break from the site and then Honda will repin those pins onto their Pinterest board. The whole campaign is one giant oxymoron, which I love - I think it's a great tongue-in-cheek way to draw attention to the company. It's clear that Honda is in touch with what's popular and they manipulated Pinterest so that it works for them - that's smart.

13Apr/120

Nature as a canvas

Posted by Roger

The idea that beauty is in the eye of the beholder is more than relevant when we're talking about art. Tastes in art range from traditional to contemporary to the absolutely bizarre. Art truly is in the eye of the beholder. However, if there's one thing every art-lover can agree on it's the innate beauty of nature. Andrew Goldworthy is an environmental artist based in Ireland. His work is especially unique and creative because his canvas is nature and he only uses materials provided by nature. I've never seen anything like this before and although his work may seem a little strange, there's no denying the exquisiteness of his "pieces." It's too bad you can't wrap up his work and take it home to place above your fireplace.

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11Apr/120

Would your pitch make the cut on The Pitch?

Posted by Emily

Photo: democracyofgoodideas.com

With the dozens of reality competitions that television offers - including fashion designing, modeling, singing, dancing, cooking, creating art and interior designing - it's no surprise that advertising has finally been added to the queue. With the return of AMC's Mad Men, it seems as though advertising has reclaimed a seat in the spotlight as one of the most glamorous and cutthroat professions. A sneak preview of a new reality show competition called The Pitch aired after this week's episode of Mad Men and I couldn't NOT watch. In the episode, two well-known agencies - McKinney and WDCW - competed against one another to create a winning ad campaign for Subway's breakfast menu. The agencies met with Subway's marketing director to get a feel for what the restaurant was hoping for in an ad campaign, which was to get the elusive 18-24 year-old demographic to eat breakfast at Subway, and after a ten-minute briefing the agencies parted ways and got to work on creating their pitches. I won't reveal any spoilers, but my only negative comment is that I wasn't all too impressed with the ideas tossed around during the brainstorming sessions. But, who am I to judge creativity? That said, I'm not a huge fan of WDCW's work in general (Does anyone else recall the awful Quizno's commercials with the hamsters? Um, yea...), but it was interesting to see the disparity between the creative processes of two very different agencies. You'll have to tune in to the actual premiere on April 30th to find out which group of creatives won, but I highly recommend this reality show. It's not only interesting, but also boasts more substance and legitimacy than, say, Fashion Star - don't even get me started on that one...

   
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