Several years ago an aspiring actor, Cleo Berry, participated in a simple photo shoot with Morten Smidt. Years later, and without his knowledge, the photos from that photo shoot were sold to a stock photo company, ImageSource, who sold the photos to New York City's Department of Health, who then digitally removed one of Berry's legs for an anti-diabetes campaign. The actor was shocked and upset upon seeing his mutilated photo on a massive New York City billboard but, prior to the shoot, he did sign a waiver allowing for the digital alteration and distribution of his photos. The NYC Department of Health stands by their choice to photoshop Berry's leg out of the photo in the name of diabetes awareness, but Berry remains concerned that the billboard could negatively affect his acting career. The photo was rightfully utilized, but perhaps they should have contacted Berry and alerted him as to how his photo was going to be used. What are your thoughts?
Little hints about the upcoming Super Bowl ads are being leaked all around the internet and it's getting me pretty pumped! I have to say, though, I'm especially looking forward to the real-time Coca-Cola ad. That's right, real-time! The plot of the classic polar bear-themed ad will follow along with the football game as it's happening - how creative! Which Super Bowl ads are you looking forward to the most?
QR codes aren't exactly considered groundbreaking anymore, you see them practically everywhere, but how about on a headstone? That's right, a headstone. Quiring Monuments, a company that manufactures tombstones and the like, now provides the option of placing a QR code on your loved one's headstone. The QR code would lead to a sort of online bio of the deceased, managed by a family member. I'd be lying if I said it wasn't a nifty idea, but I'd like to know how others feel about this. Is it perhaps a little strange? Or is it on par with the times?
The Super Bowl is a very exciting time for us "Ad Men" - it's when agencies representing mega companies like Anheuser-Busch and Proctor & Gamble bring their A game to wow the crowds with phenomenal commercials. It's almost as if Super Bowl commercials should compete in their own bowl... Oh, wait, they do! And, there's an app for that! AdBowl is an app that allows you to vote for your favorite Super Bowl ads until there's only one left standing and subsequently crowned 2012's Ad Bowl Champion. Download the app (it's free) and make sure you participate! Would it be completely un-American to say that we might be a tad more excited about the Ad Bowl than the Super Bowl?
Colorizing black and white photos is not exactly a new "thing" (Think Ted Turner's colorization of Casablanca). But, while browsing through the colorized images of some extremely famous photos, I noticed that many people feel it's a betrayal of historical record; some even consider it to be copyright infringement. A Swedish artist named Sanna Dullaway did a particularly spectacular job restoring photos like V-J Day in Times Square and Migrant Mother, much to the chagrin of others. Is colorizing historical photos wrong? Should the famous black and white images be left alone? Or, are people being too sensitive? Personally, although I think the black and white versions of the photos are beautiful, I was excited to see light and life shed on these photos - to me, it makes the subjects in the photos seem more tangible. If you're interested in seeing the other colorized photos by Dullaway, you can find them on Gizmodo.com.
We all know that unlawfully using copyrighted material is "bad," especially in the advertising and PR industries. But, where does one draw the line? As of yesterday, the Stop Online Piracy Act (SOPA) was shelved. Although many have breathed sighs of relief, it doesn't mean the issue has died. SOPA will, inevitably, be resurrected and put back on the table; which is why popular sites like Reddit and Wikipedia are still moving forward with their plan to blackout their sites tomorrow in an attempt to garner more support in their opposition to SOPA. In a world that essentially revolves around the internet, bills like SOPA are a major threat, especially to advertising and PR professionals. If a bill like SOPA were to pass, the way we utilize the web would change dramatically...in a very negative way. Sites like YouTube? Gone. Slideshare? Done. Even sites like PayPal and Google AdSense would take a hit. Google’s Sergey Brin put it best: “I am shocked that our lawmakers would contemplate such measures that would put us on a par with the most oppressive nations in the world.” Personally, I don't want my internet content monitored like it is in countries such as China. People in the business of communication should take a stand because SOPA is likely shelved momentarily.
'Dublin' Dr. Pepper, a cult classic and Texas favorite made with real cane sugar, is no more. "After a long legal battle, the doctor has ordered a halt to production of [the] distinct Dr. Pepper product." The relationship between the Dr. Pepper Bottling Company of Dublin (Dublin Bottle Works) and the Dr. Pepper Snapple Group became strained over the years due to the Bottling Company's use of Dr. Pepper "trademarks and sales outside of a six-county territory around Central Texas." Dublin Bottle Works was the oldest operating Dr. Pepper producer in the country and while the plant will remain open as a museum and soda shop and Dr. Pepper says they will create a sugar cane-based variation of 'Dublin' Dr. Pepper, we Texans know it just wont be the same. As advertisers? We say, "Bad move, Dr. Pepper, bad move."
Each year, geeks the world over travel to Sin City for a first look at all that is new in the world of technology. Just when you think things can't get any more advanced, an amazing new gizmo makes its debut at the Consumer Electronics Show. The gadgets featured at CES 2012 are sure to, once again, change the world of media and content creators. The following are five things predicted for this year's show:
1. A new technology called "4K" will exponentially improve the resolution in televisions, making them sleeker, brighter and "sexier."
2. There will be further improvements on the already impressive Microsoft Kinect.
3. Apps. Apps. And, more Apps.
4. New companies like Syncback will be heading in the direction of "cable-cutting" - yep, that's right, cable will probably, eventually, become superfluous.
5. Other laptop producers are trying to catch up to Apple by creating thin, sleek "Ultrabooks," comparable to the popular Macbook Air.
The only downside to CES? No Apple.