QR codes are popping everywhere - in magazines, on real-estate signs … even on tubes of toothpaste. As more and more businesses start to incorporate QR codes into their marketing strategies, they tend to use them in the same traditional way: to direct potential customers to their websites. However, J.C. Penny is adding a new dimension to QR codes; they are using them to differentiate the gift giving experience.
This season, J.C. Penney shoppers will receive a "Santa Tag" sticker with each purchase. These stickers contain individualized QR codes that can be scanned with any QR code reader to record a personalized voice message. Gift recipients can then scan the codes to hear the recorded voice message when they open their gifts.
The program offers their customers a little extra incentive to shop at J.C. Penney during this very important part of the retail-shopping season.
How will you use QR codes non-traditionally to make the most of your business' holiday traditions?
But now he wants to make amends with his not-so-adoring public.
Raider Fan wants you to like him. Really, really like him.
How does he do this? He hires a PR firm and starts giving out money.
The Black Hole, a group of devoted Oakland Raiders fans, decided they were tired of the image most people had of Radier Fan...that of a "...bunch of criminals."
So, they've launched a new website, made a donation to a local private school and have now begun the "Solidarity Campaign to Black Out Violence." The cause, benefitting the Biletnikoff Foundation, supports women recovering from substance abuse and promotes education and the prevention of domestic violence.
Raider Fan has a long history of rioting and causing the police to work overtime (whether their team wins or loses), but I am honestly pleased to see the core fans take issue with that image and do something to turn it around. And there is no better cause for a group of burly, macho, spike-collar-wearing fans to support than education and women's issues.
Good for you, Black Hole Fans! Keep up the good work, and I look forward to hearing about the impact you've had on your community at the end of football season.