24May/110

I Can’t Wait Until I Grow Up

Posted by Emily

Amnesty International discovered that children's rights were substantially lacking in Ireland and a referendum to fortify them is perpetually delayed. In response, the Irish Society for the Prevention of Cruelty to Children created a provocative ad that aims to rouse viewers into supporting the fight for children's rights. The spot, by Ogilvy Dublin, portrays a young boy being abused while he articulates a manifesto for what all children deserve in life and the future he dreams for himself. The ad is difficult to watch but extremely powerful – some say the ad is bleak while others find it moving. Read the article from AdWeek before you watch the spot. It helps with context, background and thought process. Do you think this spot crosses the line?

19May/110

Teach The Controversy

Posted by Terry

Image from controversy.wearscience.com

Anyone but me tired of trying to wade through one-sided presentations of the news these days or watching as our schools are forced to remove aspects of science, religion and even history from curriculums because there are those who insist that both sides of the story are somehow unconstitutional?

Wouldn’t it be nice if, on those issues that are especially controversial, we were regularly presented with both sides, so we could objectively make up our own minds about what to believe?

Well, since that isn't happening anytime in the near future, I thought I'd share this. Jeremy Kalgreen’s is hitting this head on. He takes on the big ones, like evolution, religion, science and politics, among others. But, he does so with some intelligence and a definite chuckle in the creative execution.

Now, we are supposed to be addressing issues that relate to creativity here, and so we are.  You will find no suggestions about what is right or wrong, left or right wing...nothing intended that is political, religious or scientific. However, fun creative that pokes its finger at some of the most controversial issues on the planet just can’t be ignored.

Whether you like Kalgreen’s work or not, you must admit that he's certainly a clever guy. Check out more of his designs at controversy.wearscience.com to see how one person is dealing with the “controversy information overload." Hopefully it will bring a smile to your face. And, tell me which one is your favorite!

 

16May/110

Spin Doctors Need a Dose of Their Own Medicine

Posted by Roger

Why am I not surprised that Facebook's top notch public relations firm, Burson-Marsteller, pitched false stories claiming Google was invading people’s privacy? I am sad to say it, but that is the sorry state of American business ethics.

We live in a time when it's OK to sell homes to people who can't afford them. Lending freely and aggressively to unqualified borrowers who were doomed to foreclosure as the variable rates on their mortgages kicked upward. When it's hunky dory for these loans to be bundled and sold as bonds to both large and small investors. OK for the major bond rating firms to rate these bonds highly without really looking (wink, wink). For investment bankers to hawk these like used car salesmen. Except that these used car salesmen were making millions in bonuses. Then, when the hammer drops, they force -- not ask -- the taxpayer to prop up this house of cards.

We actually reward greed, error, mismanagement and, in some cases, out-and-out corruption. With few exceptions these fine folks are back in business, lined up like hogs at the feed trough. CEO pay is higher than ever, bonuses are back, and all is good at the country club. Except, of course, for the wrecked pension plans, the average American investor's life savings and the unemployed by the thousands.

What does this have to do with Idea Elevator? Everything. When we quit making money on real initiative, invention and production, we are done. When free enterprise only allows “members of the club” to really participate in the deals, we are in double trouble. When we reward those who screwed up it is deplorable. It is not al-Qaeda that frightens me, it’s the guys in the suits who are putting my country at risk.

12May/110

Can You Hear Me Now?

Posted by Jennifer

I'm sure we're all tired of the constant backstabbing, mud slinging and name calling on television right now. No, I'm not talking about politicians...I'm talking about cell phone providers. 3G versus 4G. Mutli-tasking. Face to face. Faster service. Better coverage. They all claim to be the best and have the best. I'd just about had it...until I saw this. Thanks, AT&T for making me giggle. Because your cell phone service typically doesn't bring a smile to my face...

6May/110

In a Time of Destruction, Create Something

Posted by Jennifer

Natural disasters seem to bring out the best in Americans. Of course, it's sometimes a pity that it takes earthquakes, tsunamis and other such devastation to get us to think about people other than ourselves, but I digress...

After the tornadoes that hit the southern U.S.  in early April (April 14-16), a bleak picture was painted with more than 150 tornadoes touching down in a three-day period, dozens dead and thousands displaced from homes. Just a few weeks later (April 25 - 28), it got worse. More than 400 tornadoes were reported in the southern, midwest and eastern portions of the country, and early estimates put the damage near $5 billion. Hundreds were killed and hundreds more are still missing. However, with all this doom and gloom, there is a positive note on the horizon...and social media is playing a huge role.

Those interviewed after fires, tornadoes, floods, etc. are often heard to say they don't care about the house or the furniture...it's just "stuff." But the things they mourn are the pictures, family videos and birth/marriage certificates that chronicle and define the riche lives the person - and their ancestors - led up to the point of the storm. Enter, Pictures and Documents found after the April 27, 2011 Tornadoes.

This is just one of many such sites that have popped up in the last few days/weeks....and I'm sure more are to come. Take a look through the site at the photos, birth certificates, paychecks and other documents that have been lost and found...and returned to their rightful owners thanks to Facebook. If this isn't a brilliant use of this tool, I don't know what is.

As a side note...in case you hadn't heard, Japan has pledged 10 million yen ($125,000) worth of blankets and plastic sheets for people left destitute after the tornadoes. Love it!
"In a time of destruction, create something."
— Maxine Hong Kingston

5May/110

The Exorcist

Posted by Roger

It isn't often that you come across an ad that draws you in and makes you watch from beginning to end. Beautifully shot. Brilliantly crafted. And an amazing twist at the end. Check out this spot from Dirt Devil. We love this ad!

 

3May/110

Take THAT, Fannie Mae

Posted by Emily

If a company offered to pay your mortgage in exchange for permission to paint the entire front of your house in a loud, colorful advertisement, would you do it? That’s what hundreds of people across the country are resorting to in these tough economic times. Adzookie, a mobile advertising company, offers to pay your mortgage if you allow them to use your home as a giant billboard. The company’s website warns applicants that they must be ready for the obnoxious colors and annoyed stares they will receive from neighbors but, in the end, it might be worth the embarrassment. After only one day, more than 300,000 people applied for an Adzookie ad for their house - the rules are easy: you must keep the ad up for a minimum of three months and you must actually own the home.Would you be willing to turn your home into visual pollution if it meant your mortgage would be paid?

 

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